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Posted on Tuesday, March 9, 2010 5:50 PM by Thornberg
Inside The Process: 2D to 3D
Thornberg & Forester Animates Artist Bryan Christie's Medical Illustrations in 3D for GE's Advanced Imaging at 2010 Vancouver Winter OlympicsImagine turning Auguste Rodin's bronze sculpture The Thinker into a choreographed ballet. This analogy perfectly captures the challenges of medium, vision, and execution set before New York's Thornberg & Forester (T&F) design boutique when they were asked by BBDO in 2009 to create a digital out-of-home campaign for GE's Advanced Imaging™ sponsorship of the Vancouver 2010 Olympic Games.
Working in close collaboration with BBDO's Associate Creative Director Marthinus Strydom, T&F selected a purely 3D medium to turn artist Brian Christie's illustrations into moving athletes.
Remodeling and animating the intricacies of Christie's anatomical illustrations called for T&F's talented team of expert producers, creative directors and animators to reinvent and execute to translate perfect form into perfect function.
Through high-end software and custom mapping of the illustrated human anatomy in 3D, T&F developed a simple formula to match the style and identity of Christie's print campaign. Their attention to painstaking detail and subtlety of design spanned animating body parts to deconstructing and reconstructing complex 3D models. It was necessary to design invisible bones in the renders where design solutions were needed to activate realistic joint movement of the human skeletal structure. The resulting 3D renderings produced by T&F capture precisely the beauty of real athletes in motion through a look inside the bodies of four types of Olympic competitors: a snowboarder, a speed skater, a figure skater and a downhill skier. Speed, pacing, timing, and movement; the complete series of renders form an expertly choreographed dance exclusively by T&F; a flawless, elegant work of art and science that remains entirely true to the original illustrations.
The process itself became the firm's own proprietary approach in its technical skill, creative vision, and design-based solutions. The medium and platforms were the artistic challenge and drive for the New York-based design agency, while the working relationships were the reward.
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Posted on Tuesday, March 9, 2010 10:23 AM by Thornberg
Design Is Law Prints at SCOPE Art Show NY
Building on our new relationship with Culture Shock Marketing (CSM), we created a 'Design Is Law' fine art letterpress print, a limited edition of 60, exclusively for CSM's sponsorship of the SCOPE Art Show VIP gift bags and art tours during Armory Arts Week. Each collector on the tour received a signed and numbered edition.
T&F attended the SCOPE Art Show FirstView on March 3 and brought back with us some collectibles of our own including a limited edition DVD by Marco Brambilla. One of our favorite works in the show was a black and white painting by Park Kwang Sung.
A second edition of our Design Is Law print will run in the coming months. If you are interested in receiving one, please email us at (studio@thornbergandforester.com) and we will notify you of our release date and reserve you a print.
(Thornberg & Forester's Justin Meredith, Scott Matz, and Elizabeth Kiehner, Culture Shock Marketing's Debra Anderson)
Photos by Hugh McGrory -
Posted on Tuesday, December 22, 2009 10:34 AM by Thornberg
Good Riddance 2009!
2009 was quite a roller coster ride, but the team at Thornberg & Forester did have several highlights:
Awards
2009 BDA North America Design Awards
Gold: Sales, Marketing or Internal Presentation; AICP 2008 Awards Show Open
Silver: Network Package Design: Image On-Air; Planet Green Network Package
TDC55; Type Directors Club
"Certificate of Typographic Excellence"; 2008 AICP Awards Show Open
ADC Young Guns 6
Justin Meredith received the ADC Young Guns Distinction
Speaking Engagements
Promax | BDA India Conference 05/2009
ADC Young Guns; Digi-tales with Rei Inamoto and Justin Meredith; Thursday, May 14, 2009
We also participated in this year's Opportunity Green conference at UCLA, and made some new friends and connections there.
In 2010 look out for our new homepage design as well as an expanded digital footprint. We are as excited as ever to engage in new technology and push the envelope creatively with our crew here in Union Square. Until then eat, drink and be merry. We look forward to seeing you next year for an Old Forester on the rocks. -
Posted on Monday, December 21, 2009 7:07 PM by Thornberg
Happy Holidays!
UK based Lost Boys International put their cell phones to good use by creating an interactive Christmas card! -
Posted on Friday, December 4, 2009 1:51 PM by Thornberg
Straight to the Bottom
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Posted on Wednesday, December 2, 2009 6:11 PM by Thornberg
Holiday Shopping and Colored Pencils
Felissimo Design House brings a taste of Japan to New York as well as celebration of the lost art of colored pencils. All great stuff for the creative folks on your gift list this holiday season.
http://www.japanbrandnyc.com/
http://500pencils.socialdesigner.com/ -
Posted on Thursday, November 19, 2009 5:08 PM by Thornberg
Mandelbulb? Yes, Mandelbulb
The Mandelbrot set is a very famous and beautiful fractal, infinitely scalable, and strangely unique. Taking things to the next dimension, Daniel White has created 3D mandelbulb sculptures based on the work of Mandelbrot. This is about math creating art, so get your nerding boots on, and lets take a hike through the forest of numbers...or you can just graze the images. -
Posted on Wednesday, November 18, 2009 12:43 PM by Thornberg
Fuji Instax Camera - Christmas Gift Idea 01
This is a great gift for any photography lover. It prints beautifully and retains the classic film look that everyone loves. You can buy one or three here. The great thing about this camera is that the film is readily available and actively being made.
Some of you may wonder if this is the same idea as another company that stopped making their very popular instant analog camera who's name rhymes with roloroid. It is very close, and equally as radical. (Supposedly Poloroid is re-releasing their classic cam soon, right now they only exist through underground remakes with harder to find film visit here) -
Posted on Tuesday, November 17, 2009 10:04 AM by Thornberg
Great College Interns for Detroit Auto Makers
Fiat and Chrysler are doing something right with these future models designed by a group of sophomores from Turin IED. Let's see more of this. America needs its innovation mojo back, and we want to hear about a competition like this here in the US for that matter. Granted some designs here might not be for everyone, but it is possible to be green, economical, sexy and smart.
More info here. -
Posted on Monday, November 16, 2009 4:13 PM by Thornberg
One Man's Trash.....
Is another man's work of art. This installation by Tim Noble and Sue Webster uses actual trash to create works or art through shadow. I dare you to make trash more beautiful.
You can see more of their work here.